Interview: Sadie Kurzban, Founder 305 Fitness

I was introduced to Sadie via a mutual friend and was blown away by her having such wisdom "at her age". I don't love using the age phrase but in this case, it's just SO true! I'm not sure how she got it...but she has it...and I look forward to watching Sadie's trajectory and all the lives she will impact in the years ahead.

CD: You founded 305 while still in college. Tell us about that. 

SK: I was teaching dance classes in college. They were a hit! We’d get 200, 300 kids in the room. But it was all a passion project. I never thought I could make a career out of teaching fitness, but I certainly had an undying passion for it. 

My best friend and I went out to a Miami Beach nightclub during a Spring Break trip. She turned to me and said "you need to do this. Combine the classes you're teaching with this crazy club atmosphere." We went home that night, drunk at 4am, and googled "how do you start a business?" 

Looking back on it, it was the most exciting and wild time of my life. I was 21 years old. I had no business experience. Heck, I had never even worked anywhere before! 

CD: The Why?

SK: 305 is about building my own Miami, in another city. It's taking all the elements I love about where I'm from, and reframing it to create my own feminist-inspired paradise. Miami was where I was grew up and as a young, impressionable female, it felt like a prison instead of a paradise. By age 9, I was secretly counting calories in a food diary. My mom and older sister had eating disorders. So naming my company after 305 was a way to reclaim my power and build my own Miami, in another city. 

305 is about the release, connecting with the joy of dancing and exercise. It’s an open environment that’s loud, irreverent, and speaks for *real* people. 

CD: Best part about the fitness space?

SK: I know I am creating something with meaning. I love to see how friends bond in this class, how non-dancers gain confidence, and how ((305)) puts a smile on everyone’s face. 

CD: Advice to an aspiring entrepreneur?

SK: Create a product that you would genuinely love to consume all the time. 

CD: Where do you see 305 in 5 years?

SK: Today, we’re a multi-million dollar business, with over 50,000 clients, multiple cities, 50 instructors, 35 DJs, a full-time staff of 9…and we’re just getting started! In the next 5 years, we’ll have more studios, more cities, more instructors, more clients, and hopefully, we’ll get to a point where we are all over the world. 

CD: How do you take care of yourself?

SK: As a CEO, managing my own psychology is perhaps the most important job I need to do (and one that I can’t delegate!). I work out every day. I use essential oils (big fan of dottera), I foam roll and stretch. I journal every morning. And I’ll have a glass of wine and cook a nice hearty dinner to unwind.

CD: What’s your favorite book?

SK: For pleasure: I loved “The Goldfinch” by Donna Tart. For work: I loved “Chasing Cool” by Noah Kerner and Gene Pressman 

CD: Who would you most like to have dinner with?

SK: My grandmothers, on both sides, who passed away years ago. They were both total powerhouses, spoke their minds, and were full of love and energy. I channel them for strength all the time. 

CD: What’s your favorite vacation spot? 

SK: Havana, Cuba! My mom is from there. It’s so easy (at least for now) to travel on Jetblue. Book a ticket now. I went recently with a friend, such an amazing time. I would recommend going with someone who speaks Spanish and bringing lots of cash. There is no place on earth like it! 

Interview: Sadie Kurzban, Founder 305 Fitness-LIFE SMART by Carrie Dorr