Interview: Cat Tatman, The Scout Guide Denver

Cat Tatman is one of my favorite people and dearest friends. I’ve known her for many years and she is always positive with such a happy energy. Cat is also extremely talented yet humble. I’m happy to share a little bit of Cat with you.

Interview: Cat Tatman, The Scout Guide Denver — LIFE SMART by Carrie Dorr

CD:  Where did your inspiration to start The Scout Guide Denver come from?

CT:  I spent almost 20 years in the beauty industry working in product development and marketing – I love the aspect of starting from nothing and ending up with an incredible end product. When I came across The Scout Guide it piqued my interest because it offered the aspect of creating, but would also allow me to work with the great independent businesses and owners in my own community. The Scout Guide is a lifestyle publication for local. Scout is dedicated to living well, living beautifully and living like an insider. I have always been a fan of local businesses, so the opportunity to get to know them better, work with them and support them in thriving was incredibly inspiring.

CD: How did you decide whether to bootstrap the business, seek angel investors, or take VC money?

CT: The upfront capital for this business was manageable so I was able to incrementally fund it as I built it.

CD: Can you walk us through a typical day for you? What is the best part of your day?

CT: The interesting thing about my business is there are cycles. My favorite typical day in the summer months are curating the newest version of Scout and doing photo shoots for clients. I love learning about the businesses firsthand from my clients and seeing their spreads come together visually. 

Throughout the year I work to stay abreast of what is happening with my clients. I love being in the loop of what these amazing local businesses are doing. It helps me better support them and also cross-pollinate so they can work together and support each other. I’ve been told I’m a great matchmaker.

CD: What did you learn from your biggest failure? What would you have done differently?

CT: I didn’t know what I didn’t know. There’s a lot of stress and pressure going into something for the first time. You are essentially starting from scratch building contacts, discovering hidden costs and deliverables. The myriad of personalities and needs is something I needed to acclimate too. I would tell myself next time to approach it all with an open mind and look at it as a learning and adventure with a lot of discoveries along the way.

CD: What was the best piece of advice you ever got? The worst?

CT: Best: If you’re not sweating a little everyday, you’re not doing it right. Worst: Not sure about the worst advice? Advice is advice - it’s just whether you take it or not.

CD: What advice would you give to aspiring entrepreneurs?

CT: Go for it, stay with it and be ready for detours. Things don’t always go the direction you thought. The detours tend to be for the best.

CD: How do you stay healthy (physically and mentally) while building a business?

CT: I run and I love classes. I enjoy the social aspect and getting through it together. I also like variety and the motivation from an instructor as it pushes you a little harder. Exercise fits the bill for both mental and physical wellness without a doubt. I also try to be a little gentler on myself these days. If there is a day I simply can’t squeeze in some exercise I don’t beat myself up about it. Getting enough sleep is also a priority.

CD: What's your favorite book?

CT: I love to read – favorite, hmm?? I have many, but the first that popped into my mind is ‘What is the What’ by Dave Eggers. I love the content, the way it was written and the semi-autobiographical nature. Reading is a great way to separate from work and let my mind refresh a bit.

CD: Who would you most like to have dinner with?  

CT: My dog Sadee. I’d want her to be able to talk. I’m always so curious about what’s going on in that little head of hers. She’s darling, sweet and possesses just enough sass and is always there to spread a little bit of happiness when I need it. If she could talk, I know she’d give great advice and most importantly, crack me up.

CD: What's your favorite vacation spot?

CT: Any bustling city, I like the rhythm they possess. I love the energy, the diversity of people and that feeling anything can happen at any moment. I find great inspiration in what people are wearing, doing, how they are doing it and how they’re interacting.